List of products by brand New Era

The New Era Cap Company (commonly known simply as New Era) is an American headwear company headquartered in Buffalo, New York. It was founded in 1920 by Ehrhardt Koch. New Era has over 500 different licenses in its portfolio.

The New Era Cap Company (commonly known simply as New Era) is an American headwear company headquartered in Buffalo, New York. It was founded in 1920 by Ehrhardt Koch. New Era has over 500 different licenses in its portfolio.

Being named the exclusive supplier of on-field caps for Major League Baseball (MLB) in 1993 and experiencing New Era first brush with custom, fashion headwear in 1996 with Spike Lee, New Era was shaping a future of creativity and collaboration.

The vision that marked New Era’s growth in the 1920s and 1930s proved to be alive and well in the early part of the new millennium. The company’s globalization efforts continued with offices opening up in Europe, Japan and Australia within a two-year period.

After decades as the official on-field cap of MLB, New Era set its sights on rounding out its exclusivity with the nation’s largest sports leagues. In 2012, New Era became the official sideline cap of the NFL, and, in 2016, became the official on court cap of the NBA; making New Era the only brand in sports history to have exclusive headwear rights for all three major U.S. leagues at the same time.

In 2020 New Era renewed theyr commitment to making great products, building strong relationships and changing the game in the worlds sport and culture. With the Iconic 59FIFTY as base, New Era will bring exciting new product and experiences to life globally and as always authentically.

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